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Search results for 'marketing strategy a'

Related Searches: marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note, marketing strategy analysis

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  1. Developing a Marketing Strategy for AWAG-EKTA

    Authors: Koshy, Abraham;

    Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

    Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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  2. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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  3. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  4. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  5. Ashima Attires (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

    Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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  6. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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  7. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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  8. Dainik Jagran - Western Uttar Pradesh Assault

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

    Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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  9. Britannia Khao World Cup Jao (A)

    Authors: Vyas, Preeta H; Kureshi, Sonal;

    Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

    Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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  10. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

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  11. National Machine Tools Limited (A)

    Authors: Jain, Abhinandan K;

    Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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  12. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  13. Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency

    Authors: Koshy, Abraham;

    Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

    Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

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