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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

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  2. Foodgrain Procurement (B) **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0308(B) Pages: 4 Published on: 21, January, 1974

    Abstract: The case deals with the findings of the expert committee set up by Sri Lanka Paddy Marketing Board to suggest changes in the organizational structure of the Board. The attempt is to find out the feasibility of adoption of the suggested changes by the expert committee in the existing organizational ... More

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  3. Competitive Bidding Model

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0214TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More

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  4. Foodgrain Procurement (A) **

    Authors: Gupta, V K;

    Reference No: CMA0308(A) Pages: 10 Published on: 21, January, 1974

    Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More

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  5. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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  6. Konkan Railway Corporation Limited

    Authors: Banerjee, Bibek; Raghuram, G; Rangaraj, Narayan;

    Reference No: MAR0321 Pages: 29 Published on: 3, May, 1999

    Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More

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