Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: PSG0105Pages: 56Published on: 22, October, 2008
Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More
Reference No: MAR0336TECPages: 5Published on: 14, March, 2000
Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More
Reference No: MAR0085TECPages: 10Published on: 1, January, 1969
Abstract: This note is a summary of the research project carried out in industrial concerns of Ahmedabad and examines the various functions of purchase management with regard to organizational patterns, information and reporting systems, major activities performed by purchase departments, their methods of buying and inventory management. An attempt is made ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: F&A0233(C)Pages: 8Published on: 1, January, 1973
Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More
