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  1. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

  2. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

  3. Lubol India Limited (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  4. Lubol India Limited (B)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  5. Urmi Pharmaceutical Company (B)

    Authors: Vora, M N;

    Reference No: MAR0285(B) Pages: 7 Published on: 1, January, 1964

    Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More

  6. Mundra Port and Special Economic Zone (MPSEZ)

    Authors: Vaidya, Deepak; Modi, Gopesh;

    Reference No: PSG0107 Pages: 13 Published on: 1, January, 2009

    Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More

  7. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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