Search results for 'marketing strategy a no'

Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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Authors: Mohan, Manendra;

Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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Authors: Moorthy, Ravi Chandran;

Reference No: MAR0298 Pages: 14 Published on: 1, January, 1989

Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More

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Authors: Mehta, S C;

Reference No: MAR0082TEC Pages: 28 Published on: 1, January, 1969

Abstract: This is a comprehensive technical note based on material from published sources on the subject. The areas covered include relevant definitions, newproduct life cycle, and adoption stages. The note is illustrated by relevant charts and models and also gives a checklist for new industrial products. The note has been ... More

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Authors: Raghuram, G;

Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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