Search results for 'brand management case'

Authors: Raghuram, G;

Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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Authors: Pandey, I M;

Reference No: F&A0446 Pages: 4 Published on: 22, September, 1998

Abstract: The case deals with a proposal to be prepared by materials manager for buying a new brand sawing machine, the purchase of which could stop sub-contracting of the cutting operation. To get the budget sanctioned, he has to justify his case before the management with attractive return on such an ... More

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Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

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