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Search results for 'public policy'

Related Searches: Public Policy cases, public policy-, public policy- in, public policy- i, public policy- indi

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  1. Marketing Orientation and Corporate Policy in the Public Sector**

    Authors: Kulkarni, G R;

    Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

    Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

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  2. The Evolution of Dubai’s Healthcare Ecosystem: Towards Becoming a Global Medical Tourism Hub

    Authors: Moses, Aditya Christopher; Shukla, Rahul Kumar ;

    Reference No: CMHS0048 Pages: 6 Published on: 4, October, 2024

    Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More

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