Reference No: MAR0493(C)Pages: 19Published on: 13, October, 2017
Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More
Reference No: MAR0493(A)Pages: 14Published on: 13, October, 2017
Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More
Reference No: PSG0080EXPages: 26Published on: 24, November, 2000
Abstract: In 1998, the Southern Railway (SR) undertook a project to qualitatively
upgrade its railway timetable, with the objective of making
it more user-friendly. The outcome of this effort, which resulted
in the publication of a significantly improved version of
the timetable in August 1998, had a dramatic impact in how it
was ... More
