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Search results for 'marketing cases'

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  1. Dairying in India **

    Authors: George, P S;

    Reference No: CMA0251TEC Pages: 13 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of dairying in India. It gives details regarding production charges, processing facilities, marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding dairying in India. ... More

  2. Rice Economy of India**

    Authors: George, P S;

    Reference No: CMA0252TEC Pages: 20 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More

  3. Xplora Design Skool: India's Premier Vocational Multimedia Education Company

    Authors: Vyas, Preeta H; Swarup, Rohit;

    Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

    Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

  4. Swaran Singh's Dilemma

    Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

    Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

    Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

  5. Should SMCS Borrow Inputs Marketing Credit?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

    Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

  6. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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