Search results for 'and or ''

Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

Reference No: MAR0558(B) Pages: 13 Published on: 30, September, 2025

Abstract: In April 2022, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), reviewing a study of the customer survey, was still worried about the go-to-market strategy for the launch of polyethylene and additional volumes and new grades of polypropylene products. Over the last approximately 12 years the ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

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Authors: Deodhar, Satish Y;

Reference No: CMA0808TEC Pages: 2 Published on: 1, January, 2002

Abstract: The case focuses on understanding various quality attributes of food product such as the sensory and analytical attributes. It, further, motivates participants to identify attributes' relative importance as reveal by the consumers. This is accomplished by performing the price analysis. ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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