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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

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  1. In-Class Exercise on Positioning

    Authors: Jhangiani, Sushil; Abhishek; Koshy, Abraham;

    Reference No: MAR0474EX Pages: 3 Published on: 3, November, 2015

    Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More

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  2. International Data Processing Corporation

    Authors: Korwar, Ashok;

    Reference No: IMG0011 Pages: 15 Published on: 27, October, 1995

    Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More

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  3. Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

    Authors: Sahay, Arvind;

    Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

    Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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