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Search results for 'Management or'

Related Searches: Management or 212, Management or 210, Management or 211, Management or 206, Management or 216

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  1. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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  2. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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  3. SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  4. SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  5. Farmaid Tractors Limited

    Authors: Raghuram, G;

    Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

    Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

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  6. Parle Agro (India): Vision Realisation

    Authors: Kaul, Asha;

    Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

    Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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  7. State Bank of India (D)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

    Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

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  8. Asian Food Products Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0340 Pages: 4 Published on: 1, January, 1984

    Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More

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