Register / Login
All
  1. Home
  2. Search results for: 'AND OR'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
  2. Remove This Item Sector: Miscellaneous
Clear All
Language
  1. English (5)
State
  1. Gujarat (1)
  2. Karnataka (1)
  3. Tamil Nadu (1)
  4. Uttar Pradesh (1)
  5. West Bengal (1)
Product Type
  1. Case (6)

Search results for 'AND OR'

Related Searches: AND OR (, and or ', AND OR or 218, AND OR or 214, and Organizational Strategy

per page

  1. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

    Buy Case

  2. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

    Buy Case

  3. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

    Buy Case

  4. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

    Buy Case

  5. Emerald Jewel Industry India Limited: A Journey of Growth, Innovation and Market Expansion

    Authors: Rizvi, Ilma; Varshney, Mayank; Narayanaswami, Sundaravalli;

    Reference No: IGPC0003 Pages: 27 Published on: 10, October, 2025

    Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More

    Buy Case

  6. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part B

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(B) Pages: 13 Published on: 30, September, 2025

    Abstract: In April 2022, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), reviewing a study of the customer survey, was still worried about the go-to-market strategy for the launch of polyethylene and additional volumes and new grades of polypropylene products. Over the last approximately 12 years the ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content