Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0''

Authors: Paul, S; Rao, N N Venkata;

Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970

Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More

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Authors: Gupta, Vishal; Shah, Binita;

Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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Authors: Vora, M N;

Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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