Search results for 'marketing strategy'

Authors: Desai, D K;

Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

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Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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