Reference No: MAR0368Pages: 22Published on: 27, December, 2005
Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More
Reference No: CMA0028TECPages: 52Published on: 20, December, 1966
Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More
Reference No: HRM0244Pages: 31Published on: 12, March, 2020
Abstract: Aster Retail (AR) is the retail pharmacy division of Aster Dr Moopen’s Healthcare (ADMH) Group. The group delivers healthcare services across the Middle East, India and the Far East with a portfolio of hospitals, clinics, diagnostic centres and retail pharmacies. AR, under the leadership of Chief Executive Officer (CEO), ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: IMG0010Pages: 3Published on: 29, May, 1995
Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More
Reference No: BP0256Pages: 29Published on: 8, January, 2001
Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More
Reference No: BP0396Pages: 27Published on: 23, November, 2016
Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More
Reference No: IMG0016Pages: 32Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
Reference No: MAR0534Pages: 24Published on: 18, July, 2023
Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic.
Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More
Reference No: MAR0013(J)Pages: 11Published on: 1, January, 1964
Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More
Reference No: CMA0548Pages: 12Published on: 1, January, 1981
Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: MAR0395Pages: 34Published on: 13, May, 2008
Abstract: SEWA is a large women based organization that has been empowering women through making them self reliant. It has taken up ICT as a new initiative, to empower them. The case describes the genesis of the organization and the activities. It explores the process that SEWA followed for designing and ... More
Reference No: CMA0084Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More
Reference No: MAR0491Pages: 7Published on: 31, March, 2017
Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More
