Reference No: CMA0802(A)Pages: 14Published on: 1, January, 2001
Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More
Reference No: BP0313(A)Pages: 4Published on: 22, May, 2006
Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More
Reference No: MAR0468Pages: 41Published on: 9, May, 2016
Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More
Reference No: BP0282(B)Pages: 12Published on: 2, December, 2002
Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More
Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: MAR0491Pages: 7Published on: 31, March, 2017
Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More
Reference No: PROD0295Pages: 45Published on: 2, September, 2011
Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More
Reference No: MAR0393(A)Pages: 21Published on: 11, December, 2007
Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More
Reference No: CMA0805Pages: 17Published on: 1, January, 2002
Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More
Reference No: BP0282(A)Pages: 16Published on: 2, December, 2002
Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: MAR0523 Pages: 11Published on: 16, June, 2021
Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More
Reference No: COMM0013(B)Pages: 10Published on: 28, May, 2020
Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More
Reference No: ECO0005(A)Pages: 18Published on: 1, January, 1966
Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
