Reference No: CMA0710(A)Pages: 3Published on: 1, January, 1991
Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More
Reference No: MAR0479EXPages: 12Published on: 29, March, 2016
Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, socio psychological variables affecting coffee drinking, etc. called ... More
