Reference No: BP0319(B)Pages: 23Published on: 14, February, 2007
Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More
Reference No: MAR0477(A)Pages: 8Published on: 23, February, 2016
Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More
Reference No: BP0444Pages: 15Published on: 30, September, 2020
Abstract: The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point, when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensified. The Swedish collaborators of Tega were ... More
Reference No: CMA0822Pages: 15Published on: 31, May, 2021
Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More
Reference No: MAR0532Pages: 16Published on: 13, April, 2023
Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More
Reference No: CMA0656(A)TEC Pages: 14Published on: 1, January, 1985
Abstract: The note provides a brief discussion of the concept of agri-business as it evolved at Harvard Business School. The social implications of the concept for the poor are illustrated with the example of vertically integrated dairy cooperatives. The issues are raised with specific reference to value addition and its distribution ... More
Reference No: MAR0535Pages: 21Published on: 13, April, 2023
Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
