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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Sonata Chemicals

    Authors: Mehta, Namit;

    Reference No: CISG0064 Pages: 15 Published on: 9, January, 2001

    Abstract: The case on Sonata Chemicals is an example of the state of Information Technology (IT) implementation across various organizations. The case highlights the role of the Marketing Department and its IT needs, such as the development of a Management Information System (MIS) to keep track of its activities, such as ... More

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  2. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

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