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  1. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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  2. Babajob.com: Digitizing the Informal Job Sector

    Authors: Rangnathan, Kavitha; Sarin, Ankur;

    Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009

    Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More

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  3. Canto Systems Limited

    Authors: Gupta, Parvinder;

    Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

    Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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  4. Bharti Cellular Limited (A)

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

    Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

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  5. Zoom's Lightning Bolt Is Made of Clouds (A)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  6. Zoom's Lightning Bolt Is Made of Clouds (B)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  7. Schematic Software Company: Accelerating Growth

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

    Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

    Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

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  8. Epic-TCS: Trade Secrets in IT Contracts

    Authors: Agarwal, Anurag K. ;

    Reference No: IS0151 Pages: 16 Published on: 28, July, 2025

    Abstract: Kaiser Permanente entered into an IT contract with Epic Systems to provide software support in 2003 and engaged Tata Consultancy Services (TCS) as a subcontractor in 2011. TCS did not have full access to Epic’s “UserWeb” portal. It got unauthorised access and downloaded thousands of files. As a result, Epic sued ... More

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  9. DISHA - Career @ Analytics

    Authors: Laha, Arnab Kumar; Das, M Sumita;

    Reference No: P&IR0203 Pages: 14 Published on: 4, March, 2008

    Abstract: The knowledge process outsourcing (KPO) industry employs some of the most highly skilled knowledge workers in India. The employees in this industry are mostly post-graduates and come from diverse backgrounds?engineering, economics, statistics, management, commerce, sciences,etc. Being an industry of recent origin the career paths of the employees in ... More

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  10. IT in Telecom Management: The Malaysian Computer Automated Services System

    Authors: Jain, Rekha;

    Reference No: CISG0023 Pages: 13 Published on: 23, October, 1994

    Abstract: The case describes the process of development and implementation of a major application namely the Computer Automated Services System (CASS) in Telekom Malaysia, Malaysia. CASS is an integrated application covering invoicing, billing, work order generation and fault monitoring, which has provided both, financial benefits and improvement in quality of services, ... More

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