Search results for 'marketing cases 202'

Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

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