Reference No: MAR0151Pages: 12Published on: 1, January, 1976
Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the fork lift truck in the market. Over twenty three publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More
Reference No: CIIE0043Pages: 7Published on: 28, July, 2026
Abstract: Abhay Kulkarni, Deepak Anand, and Sudhir Deshpande co-founded MediVault Informatics in 2019, and onboarded a fourth-co-founder, Suraj Garg in 2022. Before founding the healthtech venture, they had been co-workers and friends at a data analytics firm. Over the next few years, MI expanded its technology and client portfolio, raised external funding and ... More
Reference No: MAR0219TECPages: 25Published on: 1, January, 1979
Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a non personal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More
Reference No: IMG0017(B)Pages: 6Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: IMG0017(C)Pages: 14Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: IMG0017(A)Pages: 6Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: CISG0109Pages: 25Published on: 14, October, 2009
Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: MAR0379Pages: 24Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More
Reference No: OB0053Pages: 6Published on: 1, January, 1978
Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More
Reference No: MAR0176Pages: 15 Published on: 1, January, 1976
Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More
Reference No: BP0235(F)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More
Reference No: STR0473Pages: 20Published on: 20, November, 2023
Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More
Reference No: BP0104TECPages: 8Published on: 1, January, 1977
Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More
