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  1. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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  2. Agrawal's 420: Challenges of Establishing and Growing a Traditional Business

    Authors: Jain, Abhinandan; Sureka, KK;

    Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

    Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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  3. Power Projects and Products Limited (A)

    Authors: Dixit, M R;

    Reference No: BP0220(A) Pages: 11 Published on: 1, January, 1990

    Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More

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  4. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

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  5. Kanpur Confectioneries Private Limited (A)

    Authors: Dixit, M R; Vandana Dixit;

    Reference No: BP0268(A) Pages: 6 Published on: 19, November, 2001

    Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More

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  6. The Electronics Corporation of India Limited (ECIL) (E)

    Authors: Manikutty, S;

    Reference No: BP0235(E) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More

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  7. Oriental Home Products Limited

    Authors: Banerjee, Bibek;

    Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

    Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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  8. Ashok Leyland Limited

    Authors: Dixit, M R;

    Reference No: BP0195 Pages: 16 Published on: 1, January, 1987

    Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More

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  9. The Electronics Corporation of India Limited (ECIL) (F)

    Authors: Manikutty, S;

    Reference No: BP0235(F) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More

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  10. Computronix Solutions Private Limited

    Authors: Dixit, M R; Varkkey, Biju; Chatterjee, Somnath;

    Reference No: BP0306 Pages: 11 Published on: 30, December, 2005

    Abstract: Computronix Solutions Private Limited (CSPL) is a part of the incubator promoted by the Indian Institute of Technology, Delhi, a leading technology institute in India. It is a ?start up' company, set up by the graduates of the Indian Institute of Technology, Delhi. The case describes the early days of ... More

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  11. Torrent Cables Limited (B)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

    Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

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  12. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

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  13. Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India

    Authors: Karna, Amit; Kureshi, Bushra;

    Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

    Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

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  14. Brown (India) Private Limited **

    Authors: Shah, B G; Varshneya, K L;

    Reference No: F&A0187 Pages: 8 Published on: 1, January, 1972

    Abstract: The management of Brown (India) Private Limited, a wholly-owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More

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  15. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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