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Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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Authors: Kaul, Asha;

Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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Authors: Ghura, Amarpreet Singh; Karna, Amit;

Reference No: CIIE0007 Pages: 14 Published on: 26, October, 2016

Abstract: This case describes a situation in which Malkit Singh Bal (Bal) partner of Bal Roadlines shares with Mr. Ghura, who was about to be hired as consultant for Bal Roadlines, about the rise in issue of fraud and crime done by the fleet drivers and asked him to help a ... More

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Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

Reference No: CMA0823 Pages: 19 Published on: 15, April, 2021

Abstract: The agricultural financial market in India was still underdeveloped, in part because the formal financial sector viewed the rural population in general and agriculture, in particular, to be high-risk. Warehouse receipt financing (WHR Financing) is a financial instrument that provides farmers and traders with access to working capital by allowing ... More

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Authors: Monippally, M M;

Reference No: CIIE0002 Pages: 12 Published on: 1, November, 2011

Abstract: Kwench Library Solutions (Kwench), a Mumbai-based start-up that offered library services to corporate clients, looked anxiously for angel funding to establish itself and expand to other parts of the country. The time - the first few months of the 2008-09 global recession - was particularly bad. The angel investors who ... More

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Authors: Mendonca, Valerie; Vemireddy, Vidya;

Reference No: CIIE0034 Pages: 20 Published on: 29, August, 2025

Abstract: Science for Society (S4S) Technologies was started by Vaibhav Tidke in 2010 as an idea to take the latest dehydration technology to India’s rural regions to save farm waste through a unique product—a solar-powered dehydrator to dry and preserve farm produce. The startup enabled rural women as micro-entrepreneurs ... More

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