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Search results for 'communications for'

Related Searches: communications for ma, communications for mana, communications for managemen, communications for management

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  1. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  2. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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  3. The (Ir)resistible Job Offer

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0019 Pages: Published on: 5, March, 2018

    Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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