Search results for 'communications fo'

Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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Authors: Raghuram, G; Subramanian, Usha;

Reference No: PSG0087 Pages: 19 Published on: 24, April, 2003

Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0234 Pages: 10 Published on: 4, October, 1995

Abstract: The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind ... More

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