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Search results for 'communication cases'

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  1. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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  2. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  3. Communication Process in Rabi Production Campaign

    Authors: Gaikwad, V R;

    Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

    Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

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