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  1. Mr. Motibhai Patel Buys a Tractor

    Authors: Patel, S M;

    Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

    Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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  2. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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  3. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  4. That's a case of sexual harassment…Isn't it?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

    Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

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  5. School Disciplinary Policy Violation: A Case of Riya

    Authors: Shukla, Kathan Dushyant; Sud, Kashika;

    Reference No: RJMC0049 Pages: 3 Published on: 5, June, 2025

    Abstract: This case presents a disciplinary dilemma faced by Principal Mihir when an eighth-grade student at his school, Riya, was involved in an incident of aggression. The immediate situation suggested a straightforward violation of the school's zero-tolerance policy towards violence, leading Mihir to suspend Riya. However, as the case unfolds, deeper ... More

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  6. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

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  7. Negotiating the Sale of a Ship (A)

    Authors: Bhatnagar, Deepti;

    Reference No: OB0189(A) Pages: 22 Published on: 4, September, 1996

    Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More

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  8. A Note On Collective Bargaining

    Authors: Verma, Pramod;

    Reference No: OB0158TEC Pages: 12 Published on: 1, January, 1974

    Abstract: The note discusses the concept, theories and practice of collective bargaining in India. The concept of bargaining involves to sides in the industry-management and unions. It concerns not only the distributive aspects of industrial situation but also the integrative view about the problems facing the industry. The not reviews the ... More

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  9. Key For Analysis Of Test On Working As A Change Agent

    Authors: Ganesh, S R;

    Reference No: OB0159TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More

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  10. Negotiating the Sale of a Ship (B)

    Authors: Bhatnagar, Deepti;

    Reference No: OB0189(B) Pages: 1 Published on: 4, September, 1996

    Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More

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  11. Managing a Public Service

    Authors: Subramanian, Ashok; Kataria, Raj;

    Reference No: PSG0046TEC Pages: 5 Published on: 1, January, 1982

    Abstract: This note outlines the tasks involved in installing and operating a public service. It reviews the technical, economic, and organizational aspects of managing the operations. ... More

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  12. Working as a Change Agent-a self Test

    Authors: Ganesh, S R;

    Reference No: OB0160TEC Pages: 2 Published on: 1, January, 1979

    Abstract: This is a self-test containing statements intended to provide insights into the behaviour of people as change agents. It is an aid to identify participant's strength and areas for developments as change agents. It should be used in conjunction with a key for its analysis. ... More

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  13. Metal Company of India (MECO) (C1) **

    Authors: Cohen, A R;

    Reference No: OB0024(C1) Pages: 10 Published on: 1, January, 1964

    Abstract: A description of the relationship between the rolled products sales manager and the production manager. Students analyze how the nature of their tasks contributes to their inability to coordinate. ... More

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