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  1. Equipment Maintenance **

    Authors: Hegde, B K;

    Reference No: PROD0077TEC Pages: 12 Published on: 1, January, 1970

    Abstract: Briefly covers the different kinds of maintenance practices and elaborates on preventive maintenance, its relevance, etc. This comprehensive note is based on several important books and publications on the subject. ... More

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  2. Notes on Essentials of English Grammer

    Authors: Rao, Sreenivas S; Vathsala, S; Sen, Gita;

    Reference No: BP0168TEC Pages: 49 Published on: 1, January, 1981

    Abstract: This booklet reviews the mechanics of the English language for post graduate students. ... More

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  3. Operations Efficiency Management **

    Authors: Hegde, B K;

    Reference No: PROD0079TEC Pages: 23 Published on: 1, January, 1969

    Abstract: This is a comprehensive note covering all aspects of work simplification/time and motion study. The note covers in detail method study, motion study and various work measurement techniques. The note is prepared on the basis of several books and other published materials. ... More

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  4. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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  5. Norms of Financial Management for Agri. Business

    Authors: Vyas, V S;

    Reference No: CMA0269TEC Pages: 10 Published on: 24, July, 1974

    Abstract: This is a technical note meant for trainers in AMP. The note a based on the material contained in the book. Financial Management in Agriculture by Hopkin, Berry and Baker and published by the Interstate Printers & Publishers, Danville, Illinois. It introduces the students with the nature of management problem in ... More

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  6. An Abridged Field Guide to Manwatching

    Authors: Bashyam, S; Ganesh, S R;

    Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

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  7. RentYourFashion.com (D)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

    Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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  8. Sampling and Centralizing Tendencies

    Authors: Gajulapalli, Ravindra S; Ghosh, Diptesh;

    Reference No: QM0246TEC Pages: 43 Published on: 16, September, 2005

    Abstract: This note addresses sampling concepts introduced in a formulaic manner in managerial statistics textbooks like Anderson et. al. [ASW02] or Levin et. al. [LR97] that are used in Quantitative Methods III course. Students with quantitative backgrounds like engineers are unsatisfied with this approach and ask for further information that cannot ... More

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  9. Midnight Flight (A)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(A) Pages: 5 Published on: 1, October, 2006

    Abstract: A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the train. The reason given to them by the duty manager at the ... More

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  10. RentYourFashion.com (C)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

    Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

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  11. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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  12. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

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  13. Northern Textiles Limited (A)

    Authors: Varma, Jayanth R; Ghosh, Rahul;

    Reference No: F&A0559 Pages: 21 Published on: 27, October, 2020

    Abstract: Northern Textiles (NTL) used highly complex derivatives to hedge its currency risk, and these structured products have been profitable in the past. But in 2008, unanticipated movements in exchange rates have led to serious losses. Seth, the Chairman of NTL, has come to know about the losses on a specific deal, ... More

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  14. Midnight Flight (B)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(B) Pages: 4 Published on: 16, January, 2006

    Abstract: The case adds to the data presented in case "Midnight Flight (A)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the ... More

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  15. Midnight Flight (C)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(C) Pages: 5 Published on: 16, January, 2006

    Abstract: The case adds to the data presented in cases "Midnight Flight (A)" and "Midnight Flight (B)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as ... More

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