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Authors: Roy, Debjit; Raghuram, G;

Reference No: PROD0321 Pages: 16 Published on: 6, March, 2020

Abstract: Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, ... More

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Authors: Roy, Debjit; Anand, Abhishek;

Reference No: PROD0320(A) Pages: 12 Published on: 1, June, 2020

Abstract: Different platform-based grocery distribution models have evolved in recent times. While some platforms maintain their own inventory, others source them from local retailers and deliver to the customers. Some platforms offer multiple customer delivery slots in a day, while others may offer only next-day delivery. While some platforms maintain a ... More

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Authors: Roy, Debjit; Garg, Amit; Govil, Eshaan ;

Reference No: PROD0322 Pages: 11 Published on: 6, July, 2020

Abstract: Zomato is a food-tech company, operating since the last ten years in India. Commenced as a restaurant search and discovery platform on which a restaurant could advertise itself. Zomato now operates in food delivery, loyalty program, and delivers cooking essentials to restaurants. Zomato oversold its Gold membership and offered massive ... More

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Authors: Roy, Debjit; Srivastava, Prateek;

Reference No: PROD0328 Pages: 17 Published on: 21, September, 2020

Abstract: Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell short of addressing these challenges, the firm contemplated the implementation of an IoT (Internet of things) based solution. This IoT based solution captures the movement of workmen and generates ... More

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Authors: Roy, Debjit;

Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020

Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More

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Authors: Roy, Debjit; Shukla, Abhishek;

Reference No: PROD0330 Pages: 19 Published on: 5, January, 2022

Abstract: The case tracks Dineout’s evolution into a full-scale tech solution provider for restaurants. In 2020, the COVID-19 pandemic struck the world. Several countries, including India, implemented complete lockdowns to control the spread of the virus. Stringent measures to ensure social distancing, night curfews and restrictions on social gatherings continued, which ... More

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Authors: Roy, Debjit; Nayak, Sonali;

Reference No: STR0469 Pages: 30 Published on: 20, April, 2023

Abstract: The demand for home deliveries in India soared with the rise of online food delivery (OFD) platforms such as Swiggy and Zomato. On one hand, the OFDs provided the restaurants, much needed visibility, and on the other hand, it empowered the consumers to enjoy delectable food at affordable price within ... More

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Authors: Roy, Debjit; Budhiraja, Shikhar; Hyder, Md. Muaz;

Reference No: STR0470 Pages: 18 Published on: 16, August, 2023

Abstract: In recent years, there has been a major shift in the dining preferences of consumers, more so, after the current Covid-19 crisis. Considering safety and hygiene, now, consumers would rather enjoy food in the comfort of their homes as against dining out. This change has completely revolutionized the food service ... More

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