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Authors: Mukherjee, Saral; Abichandani, Anjali;

Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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Authors: Khadher, Rashid K; Mukherjee, Saral; Soman, Chetan;

Reference No: O&DS0006 Pages: 21 Published on: 25, November, 2024

Abstract: The centennial celebrations of Pramukh Swami Maharaj (1921-2016) were organized by BAPS at a massive scale, with more than 12.1 million visitors. The case looks at the event (PSM100) from a viewpoint of project management and identifies lessons related to design and execution of mega projects. PSM100 was simultaneously both mega ... More

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Authors: Chandwani, Rajesh; Mukherjee, Saral; Meghrajani, Indra ;

Reference No: MAR0548 Pages: 18 Published on: 18, December, 2024

Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More

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Authors: Meghrajani, Indra; Mukherjee, Saral;

Reference No: O&DS0008 Pages: 26 Published on: 11, August, 2025

Abstract: Vikram Rao, Chief Executive Officer (CEO) of Strategic Housing Group (SHG), aimed to establish The Myriad as a global leader in purpose-built student housing. The launch of The Myriad Dubai was marred by the onset of the COVID-19 pandemic, which severely restricted international student mobility. Nevertheless, occupancy at the Dubai ... More

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Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

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Authors: Mukherjee, Saral; Raghuram, G; Soman, Chetan;

Reference No: PROD0295 Pages: 45 Published on: 2, September, 2011

Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More

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Authors: Joshi, Himanshu; Soloman, Bernard; Raghuram, G; Mukherjee, Saral;

Reference No: CMA0802(B) Pages: 20 Published on: 1, January, 2004

Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More

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Authors: Mukherjee, Saral; Raghuram, G;

Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

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