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  • Authors: Kaul, Asha

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  1. Johnson & Johnson Faces the Heat: Consumer Healthcare Division (A)

    Authors: Kaul, Asha; Chaudhri, Vidhi ;

    Reference No: COMM0031(A) Pages: 21 Published on: 25, April, 2025

    Abstract: In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing ... More

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  2. Johnson & Johnson Faces the Heat: Medical Devices (B)

    Authors: Kaul, Asha; Chaudhri, Vidhi ;

    Reference No: COMM0031(B) Pages: 17 Published on: 25, April, 2025

    Abstract: In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing ... More

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  3. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

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  4. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part B

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(B) Pages: 13 Published on: 30, September, 2025

    Abstract: In April 2022, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), reviewing a study of the customer survey, was still worried about the go-to-market strategy for the launch of polyethylene and additional volumes and new grades of polypropylene products. Over the last approximately 12 years the ... More

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  5. Total Transformation: The Brigade Way

    Authors: Kaul, Asha;

    Reference No: COMM0007 Pages: 20 Published on: 9, September, 2011

    Abstract: The case discusses the initiation of Sampoorna Parivartan (Total Transformation) at Brigade Enterprises Limited (BEL) which operates in the real estate and construction sector in south India. In 14 years, BEL had grown to become a conglomerate of five companies generating business worth Rs. 500 crore in 2010. Given the growth in business ... More

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  6. Creating Synergies for Business Transformation: Brigade Enterprises Limited

    Authors: Khanna, Varun; Kaul, Asha;

    Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

    Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization.  A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

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