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Authors: Jaiswal, Anand Kumar; Sunku, Varun;

Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

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Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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