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Authors: Singh, Aakarsh; Gupta, Vishal;

Reference No: CIIE0035 Pages: 19 Published on: 25, November, 2025

Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More

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Authors: Gupta, Vishal; Brahmbhatt, Kruti;

Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

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Authors: Gupta, Vishal; Premapuri, Priyanka;

Reference No: OB0218S Pages: 4 Published on: 4, July, 2015

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Authors: Gupta, Vishal; Premapuri, Priyanka;

Reference No: OB0218 Pages: 18 Published on: 4, July, 2015

Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More

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Authors: Gupta, Vishal;

Reference No: P&IR0227(A) Pages: 16 Published on: 27, January, 2015

Abstract: The Performance Management at IRD Corporation case series is designed to be an in-depth study of performance appraisal in the R&D context. The case series can be used as a platform for discussing the rationale of performance appraisal system, system design and implementation, the differences between R&D and ... More

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Authors: Gupta, Vishal;

Reference No: P&IR0227(B) Pages: 11 Published on: 27, January, 2015

Abstract: The Performance Management at IRD Corporation case series is designed to be an in-depth study of performance appraisal in the R&D context. The case series can be used as a platform for discussing the rationale of performance appraisal system, system design and implementation, the differences between R&D and ... More

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Authors: Reddy, Jaya; Gupta, Vishal;

Reference No: OB0226TEC Pages: 14 Published on: 19, May, 2017

Abstract: The purpose of this note is to help readers understand organisational structure better by making them recognize the intricacies of structure and its alignment with various other elements of organisation. We first introduce organisations as open systems, describe the elements of an organisation and stress the importance of alignment of ... More

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Authors: Gupta, Vishal; Turaga, Rama Mohana; Mittal, Shweta;

Reference No: PSG0123 Pages: 19 Published on: 28, July, 2017

Abstract: ‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL’s business operations. Unlike a typical GAIL CSR programme, which ... More

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