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  • Authors: Deodhar, Satish Y

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  1. Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry

    Authors: Deodhar, Satish Y; Fletcher, S M;

    Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

    Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

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  2. Local Tomato Supply Chain: Quality Issues and Economics

    Authors: Deodhar, Satish Y;

    Reference No: CMA0803 Pages: 3 Published on: 1, January, 2001

    Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More

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  3. Indian Food Specialties Limited

    Authors: Deodhar, Satish Y; Tirupati, D;

    Reference No: CMA0805 Pages: 17 Published on: 1, January, 2002

    Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More

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  4. Food Kraft International Limited

    Authors: Deodhar, Satish Y;

    Reference No: CMA0807 Pages: 8 Published on: 1, January, 2002

    Abstract: The case focuses on understanding various quality attributes of food product such as the sensory and analytical attributes. It, further, motivates participants to identify attributes' relative importance as revealed by the consumers. This is accomplished by performing the price analysis. ... More

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  5. A Note on Hedonic Price Analysis

    Authors: Deodhar, Satish Y;

    Reference No: CMA0808TEC Pages: 2 Published on: 1, January, 2002

    Abstract: The case focuses on understanding various quality attributes of food product such as the sensory and analytical attributes. It, further, motivates participants to identify attributes' relative importance as reveal by the consumers. This is accomplished by performing the price analysis. ... More

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