Food Kraft International Limited

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Abstract

The case focuses on understanding various quality attributes of food product such as the sensory and analytical attributes. It, further, motivates participants to identify attributes' relative importance as revealed by the consumers. This is accomplished by performing the price analysis.

Additional Information

Product Type Case
Reference No. CMA0807
Title Food Kraft International Limited
Pages 8
Published on Jan 1, 2002
Authors Deodhar, Satish Y;
Area Centre for Management in Agriculture (CMA)
Discipline Economics
Sector Agriculture and Animal Husbandry

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