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Authors: Gholap, Ritesh; Borah, Sourav Bikash; Chakraborty, Samantak;

Reference No: MAR0563 Pages: 24 Published on: 28, September, 2026

Abstract: In March 2026, Naveen Dubey, Assistant Vice President of the retail vertical at Alcostar Group, had to take a critical decision on The Liquor Estate, a highly successful concept that he had implemented in premium retail. By replacing stigmatised “Cage” shops with experiential boutique stores, he had unlocked high transaction values ... More

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Authors: Borah, Sourav Bikash; Kar, Rohan;

Reference No: MAR0564 Pages: 24 Published on: 3, November, 2026

Abstract: In March 2025, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal, and Shishir Shah, Manager at Vadilal, were planning the next phase of growth for the company. The brand, which was more than 100 years old, had experienced a difficult period. Financial challenges, and the disruption triggered by ... More

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Authors: Dongre, Ambrish; Borah, Sourav Bikash; Akella, Laxminarayana Yashaswy;

Reference No: MAR0539 Pages: 21 Published on: 29, November, 2023

Abstract: In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi—founders of WeSkill, a live, online “extracurricular” learning platform for children below the age of 14 years—were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had ... More

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