Catalog Advanced Search

69 item(s) were found using the following search criteria
  • Authors: Abhishek

Don't see what you're looking for? Modify your search

per page
  1. BloombergQuint: Growing Users with WhatsApp

    Authors: Abhishek; Mukherjee, Saral;

    Reference No: MAR0502 Pages: 18 Published on: 14, March, 2019

    Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More

  2. Paytm: The Lucky Lifafa Campaign

    Authors: Titus, Nidhi; Abhishek; Mukherjee, Saral;

    Reference No: MAR0504 Pages: 14 Published on: 3, June, 2019

    Abstract: The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in the Indian mobile wallet space. To increase its user base and use-cases, Paytm introduced ... More

  3. Neons Fashion LLP (A): A Small Seller on Amazon Marketplace

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

  4. Neons Fashion LLP (B): The Setbacks

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(B) Pages: 3 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

  5. UrbanClap: Market Place for On-Demand Services (A)

    Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

    Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

    Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

  6. UrbanClap: Market Place for On-Demand Services (B)

    Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;

    Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020

    Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

  7. BigBasket (A)

    Authors: Roy, Debjit; Anand, Abhishek;

    Reference No: PROD0320(A) Pages: 12 Published on: 1, June, 2020

    Abstract: Different platform-based grocery distribution models have evolved in recent times. While some platforms maintain their own inventory, others source them from local retailers and deliver to the customers. Some platforms offer multiple customer delivery slots in a day, while others may offer only next-day delivery. While some platforms maintain a ... More

  8. Dineout: Managing Business Disruptions

    Authors: Roy, Debjit; Shukla, Abhishek;

    Reference No: PROD0330 Pages: 19 Published on: 5, January, 2022

    Abstract: The case tracks Dineout’s evolution into a full-scale tech solution provider for restaurants. In 2020, the COVID-19 pandemic struck the world. Several countries, including India, implemented complete lockdowns to control the spread of the virus. Stringent measures to ensure social distancing, night curfews and restrictions on social gatherings continued, which ... More

  9. Zomaland by Zomato: Delivering the Experience Punch

    Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

    Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

    Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

Items 1 to 15 of 69

per page

My Cart

You have no items
in your shopping cart.