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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0518TN Pages: 12 Published on: 9, November, 2020

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0524 Pages: 18 Published on: 30, December, 2021

Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0527 Pages: 17 Published on: 8, June, 2022

Abstract: Wagh Bakri, a packaged-tea company, started operating tea lounges as a forward integration for the company. The goal was to increase both visibility and physical presence across different locations. However, with the increase in demand for social tea drinking, it started running kiosks in addition to lounges with the dual ... More

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Authors: Tiwari, Tara; Sahay, Arvind;

Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

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Authors: Setia, Pankaj; Tiwari, Tara;

Reference No: CDT0002IN Pages: 19 Published on: 31, December, 2024

Abstract: In the dynamic Indian business environment, Micro, Small, and Medium Enterprises (MSMEs) are digitising rapidly. The Government of India (GoI) is catalysing the digitisation of MSMEs through various initiatives via its Digital India programme. This technical note (a) explains the digital transformation of the MSMEs ecosystem in India; (b) provides ... More

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Authors: Tiwari, Tara; Setia, Pankaj;

Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

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