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Authors: Singh, Harshita

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EaseMyTrip: Bootstrapped Redemption
Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

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