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  • Authors: Sharma, C K

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  1. Mahesh Agro-chemicals (A)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

    Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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  2. Mahesh Agro-chemicals (C)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(C) Pages: 5 Published on: 1, January, 1991

    Abstract: Mahesh Agro-Chemicals had introduced a synthetic pyrethroid, "Borekill", in the 80s for controlling cotton boll-worms. Once sales of this product saturated, the company extended this chemical to tur pod borer in 1985 in the Bidar-Gulbarga belt of Karnatak ... More

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