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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0527 Pages: 17 Published on: 8, June, 2022

Abstract: Wagh Bakri, a packaged-tea company, started operating tea lounges as a forward integration for the company. The goal was to increase both visibility and physical presence across different locations. However, with the increase in demand for social tea drinking, it started running kiosks in addition to lounges with the dual ... More

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Authors: Sahay, Arvind; Joshi, Varuna M; Chainani, Renisha; Nambiath, Sudeesh;

Reference No: MAR0522 Pages: 31 Published on: 2, August, 2022

Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More

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Authors: Tiwari, Tara; Sahay, Arvind;

Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

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Authors: Sahay, Arvind; Joshi, Varuna M;

Reference No: MAR0544 Pages: 38 Published on: 29, May, 2024

Abstract: Indian Cancer Society: Innovative Funding of Cancer Treatment More than 10 years and three investment rounds after it had created a new model for fundraising—through which more than 5,000 donors had contributed towards a cause that had impacted 11,054 lives, with a total disbursement of INR 184 crore until March 31, 2022—the Indian Cancer ... More

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Authors: Sahay, Arvind;

Reference No: MAR0429 Pages: 7 Published on: 22, May, 2013

Abstract: Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase. ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

Reference No: BP0323(A) Pages: 27 Published on: 19, August, 2008

Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More

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