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Authors: Matta, Nikita

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Amar Chitra Katha: Striving for Immortality?
Authors: Roy, Subhadip; Matta, Nikita;

Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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