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  • Authors: Kar, Rohan

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  1. Vadilal: Reinventing a Legacy Brand

    Authors: Kar, Rohan; Borah, Sourav;

    Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

    Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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  2. Vadilal Ice Creams: Can Trust Turn Trendy?

    Authors: Borah, Sourav Bikash; Kar, Rohan;

    Reference No: MAR0564 Pages: 24 Published on: 3, November, 2026

    Abstract: In March 2025, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal, and Shishir Shah, Manager at Vadilal, were planning the next phase of growth for the company. The brand, which was more than 100 years old, had experienced a difficult period. Financial challenges, and the disruption triggered by ... More

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