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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh;

Reference No: MAR0532 Pages: 16 Published on: 13, April, 2023

Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More

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Authors: Jena, Sanjay Kumar; Dixit, M R;

Reference No: STR0457 Pages: 24 Published on: 15, May, 2023

Abstract: This case presents the situation in which Tony Fernandes, the chief executive officer (CEO) of AirAsia Group of Companies, had to decide whether to re-enter the Japanese aviation market. In August 2011, Fernandes entered Japan with his no-frills low-cost carrier (LCC) by establishing AirAsia Japan (AAJ) in partnership with All Nippon ... More

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Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Jain, Ankit; Anand, Bhargawa Prakash ;

Reference No: MAR0549 Pages: 21 Published on: 13, November, 2024

Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More

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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

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Authors: Singla, Chitra; Jena, Sanjay Kumar; Sethuram, Shridhar; Goel, Soumya;

Reference No: CIIE0032 Pages: 19 Published on: 11, April, 2025

Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More

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Authors: Dixit, M.R.; Jena, Sanjay Kumar;

Reference No: BP0422 Pages: 36 Published on: 26, June, 2018

Abstract: The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could ... More

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