Catalog Advanced Search

Authors: Dixit, M R; Jena, Sanjay Kumar;

Reference No: BP0430 Pages: 19 Published on: 7, June, 2019

Abstract: This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region CEO, in 2001, when he had to decide whether he should be venturing into Aviation business by acquiring an existing airline or drop the idea altogether. Fernandes was interested in starting a budget airline in Malaysia ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Varma, Poornima; Jena, Sanjay Kumar;

Reference No: CMA0820 Pages: 16 Published on: 31, December, 2019

Abstract: In December 2019, Vishal H Mistry, the founder of Jalaram Rice Mills Private Limited (JRMPL), a rice-exporting firm in Ahmedabad, is facing some dilemmas concerning the export of rice. Currently, the firm is exporting non-basmati rice to Russia and South Africa. He received a bulk order for non-basmati rice from a ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jena, Sanjay Kumar; Dixit, M R;

Reference No: F&A0547 Pages: 13 Published on: 26, February, 2020

Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M. R.; Jena, Sanjay Kumar;

Reference No: STR0453 Pages: 13 Published on: 5, July, 2021

Abstract: The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own entry into the market. It presents the dilemma before Tony Fernandes, CEO, AirAsia Sdn. Bhd. (AAB), in responding to competitive retaliation from Malaysia Airlines (MA), the incumbent national carrier of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Singla, Chitra; Sethuram, Shridhar; Jena, Sanjay Kumar;

Reference No: CIIE0023 Pages: 17 Published on: 25, October, 2021

Abstract: The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jena, Sanjay Kumar; Singla, Chitra;

Reference No: STR0465 Pages: 27 Published on: 31, March, 2022

Abstract: The case describes the journey of Raymond Group, an Indian family business group. The case focuses on the dispute between Vijaypat Singhania and his son, Gautam Singhania, over a “housing agreement”. The case has been prepared using data only from secondary sources. Therefore, it is information rich and narrates both ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+