Register / Login
All
  1. Home
  2. Catalog Advanced Search
  3. Results

Catalog Advanced Search

346 item(s) were found using the following search criteria
  • Authors: Gupta

Don't see what you're looking for? Modify your search

per page

  1. Phillips Transistor Radios

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

    Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

    Buy Case

  2. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

    Buy Case

  3. Syrup Minadex (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

    Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

    Buy Case

  4. Syrup Minadex (B)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

    Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

    Buy Case

  5. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

    Buy Case

  6. Dunlop Highway Tyres (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0173(A) Pages: 11 Published on: 1, January, 1976

    Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More

    Buy Case

  7. Dunlop Highway Tyres (B)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0173(B) Pages: 7 Published on: 1, January, 1976

    Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More

    Buy Case

  8. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

    Buy Case

  9. Clearasil

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0175 Pages: 10 Published on: 1, January, 1976

    Abstract: Clearasil is an antipimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More

    Buy Case

  10. Protein Foods Association

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

    Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

    Buy Case

  11. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

    Buy Case

  12. Liberty Shirts

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

    Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

    Buy Case

  13. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

    Buy Case

  14. Sohan Pan House

    Authors: Gupta, Nirmal; Vora, M N;

    Reference No: MAR0294 Pages: 5 Published on: 1, January, 1988

    Abstract: Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This case helps in understanding the functioning of a retailer and the various issues involved in retail management. ... More

    Buy Case

Items 226 to 240 of 346

per page

My Cart

You have no items
in your shopping cart.

video title

video content