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  • Authors: Aggarwal, Ansita

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  1. My T Brewer - Part A

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(A) Pages: 15 Published on: 16, March, 2022

    Abstract: Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working ... More

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  2. My T Brewer - Part B

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(B) Pages: 9 Published on: 16, March, 2022

    Abstract: Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing ... More

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