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  • Authors: Mendonca, Valerie

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  1. My T Brewer - Part A

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(A) Pages: 15 Published on: 16, March, 2022

    Abstract: Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working ... More

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  2. My T Brewer - Part B

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(B) Pages: 9 Published on: 16, March, 2022

    Abstract: Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing ... More

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  3. ReMaterials: Scaling up frugal innovation solutions

    Authors: Mendonca, Valerie; Moses, Aditya Christopher; Sharma, Supriya;

    Reference No: CIIE0020 Pages: 12 Published on: 31, March, 2022

    Abstract: ReMaterials was started in 2012 by Hasit Ganatra, when he realised the potential of an alternate product that could cater to the current needs of people living in slums. Slums are characterised by inadequate facilities, one of which is durable housing. Ganatra observed that metal sheets were the most commonly used ... More

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  4. Memorable Shaadi (Abridged)

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;

    Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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  5. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

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  6. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

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  7. Dozee: Scaling a Digital Healthcare Product Start-up in India

    Authors: Mendonca, Valerie; Laha, Arnab;

    Reference No: CIIE0030 Pages: 19 Published on: 26, February, 2025

    Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More

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  8. S4S technologies: Scaling up solar dehydration technology among rural women micro-entrepreneurs

    Authors: Mendonca, Valerie; Vemireddy, Vidya;

    Reference No: CIIE0034 Pages: 20 Published on: 29, August, 2025

    Abstract: Science for Society (S4S) Technologies was started by Vaibhav Tidke in 2010 as an idea to take the latest dehydration technology to India’s rural regions to save farm waste through a unique product—a solar-powered dehydrator to dry and preserve farm produce. The startup enabled rural women as micro-entrepreneurs ... More

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  9. Yes!poho: Digitising the Saree-Buying Experience with Virtual Reality

    Authors: Mendonca, Valerie; Sreekumar, Arun;

    Reference No: CIIE0033 Pages: 15 Published on: 20, November, 2025

    Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps. Yes!poho’s asset-light ... More

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